Shaista Ayesha

Head of Content and Writing

Shaista Ayesha stands apart from her peers because of her apt knowledge of marketing, entrepreneurship and CSR as well as her ability to deliver crisp and precise written content. Her exposure to the corporate sector and long association with business schools, where she developed and introduced courses on Business Ethics, Principles of Marketing and Management and Corporate Social Responsibility, gives her a unique disposition.

Shaista is known for her in-depth understanding of Pakistan’s social and economic issues and her commitment to spreading awareness at all levels through her writings. Her shrewd observation of the present world situation and its impact on Pakistan and its society has resulted in her association with SEED where she writes and manages all web content as well as other written material.

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