Sarfaraz is a chartered accountant by qualification and has 30 years of professional work experience, mainly in the FMCG industry.
He commenced his career with Unilever in 1983 and spent time in Finance, Marketing Services, Management Accounting and Cost Saving projects. The five years spent at Unilever was the basis of an in depth knowledge of business principles.
Moving on to Smithkline Beecham, he was involved in the Merger and Strategic Planning at the time of the merger. This gave him great insight into M&A activities.
Later, he spent several years abroad with Jardine Matheson/Olayan mainly in Finance and Business Development. He set up the first Logistics Service Provider in the Middle East.
Sarfaraz then moved to PepsiCo, managing the Pakistan/Afghanistan Unit. Pepsi Pakistan won the Franchise of the Year in 2001 and he received the Chairman’s Award in 2000 – this is an annual award given to a few Pepsi managers worldwide.
Later postings and consultancy assignments were outside Pakistan for 2003-5.
On his return to Pakistan, Sarfaraz launched Engro Foods Limited in 2005 and for over six years was in the position of C.E.O. Engro Foods is a leading dairy company in Pakistan, competing with Nestle and Unilever. EFL won the G20 World Top 15 company award in early 2012, as a leader in innovation worldwide. EFL was listed in 2011 at the KSE.
Sarfaraz moved out of commercial operations into CSR with Dawood Foundation in November 2011. In this role he initiated mass education by use of online technology. Under his leadership Dawood Foundation, Engro Foods and Citizen Foundation were running 15 pilots on E-learning in rural areas, to assess our ability to expand these pilots to a large scale mass education program. He was also involved with the launch of the Karachi School for Business and Leadership, which commenced operations in 2012.
Recently Sarfaraz moved back to Engro Foods Limited as Chief Executive Officer.